CLARITY VIDEOS
These short clarity videos will help you spot new opportunities in your business, and ensure you leave with a plan you can act on immediately.
What is Service Loop
Many electricians tell us, “I’ve got to be honest, Clay, I don’t leave service loops in the box.” We always laugh at that, but there’s actually a double meaning behind the name Service Loop.
In the trade, a service loop is that little bit extra you leave for future serviceability. And that idea perfectly represents what we stand for.
At Service Loop, everything we do is about serving at a higher level, not pushing sales. We believe in reducing sales pressure, building stronger relationships, and creating greater impact through genuine service. And as a result, it might sound surprising, but this approach consistently leads to greater income and profitability for our members.
What is the Loop Method?
The Loop Method is our proven framework built around the core principles that help electricians grow faster, serve better, and create lasting client relationships.
When these principles work together, they help your clients feel more comfortable, more cared for, and more confident in your business, which leads to more repeat work, referrals, and five-star reviews.
The Loop Method covers key areas such as:
•Setting your pricing correctly
•Understanding when and how to use memberships
•Creating a strong warranty and warranty process
•Knowing what to charge and when based on call types
•Following a consistent service process that fits both the client and the job
•Offering a custom menu of options on every call
When you put all of these pieces together, you’re practicing the Loop Method — and many of our members see massive results within their first 90 days, faster than anything we’ve seen in the industry.
How long till we see results?
That’s one of the most common questions we get, and a great one. Because the fundamentals we teach in the Loop Method are so powerful, many members start seeing significant results early on.
In fact, some of the biggest wins often happen within the first 30, 60, and 90 days. Members like Dorian, Nathan, and Christian have all been able to double or even triple their revenue within those timeframes by implementing what they learn right away.
What is the guarantee? How does it work?
We offer two levels of guarantees to make sure you’re completely confident in your investment.
1. The 7-Day Money-Back Guarantee:
We want to ensure this program is the right fit for you. If within the first seven days of signing up, after attending a class, completing your onboarding call, and going through the onboarding lessons, you decide it’s not for you, we’ll refund your money in full. No questions asked, and we’ll part as friends.
2. The Results Guarantee:
If you commit to the full program and follow the process, we guarantee you’ll increase your sales by $30,000 a month. If you don’t reach that level, we’ll either refund your money or continue coaching you for free until you do.
Is this just Upsells?
Absolutely not. In fact, around here, “upsell” is a dirty word.
When someone mentions upselling, it usually stops the conversation, because in our culture, you can’t sell if you haven’t served. Our entire approach is built on service first, not sales tactics.
We don’t track how many surge protectors were sold this week or push high-pressure sales strategies. Those sketchy tactics get left at the door.
If someone brings that kind of approach into our program, we’ll have a one-on-one conversation to see if this is even the right fit. That’s how seriously we take our commitment to integrity, service, and genuine value for the customer.
Do I need more leads or do I need to get more from my leads?
This is one of the most common questions we get, and the truth is, the answer is a bit of both.
But here’s the key: if you’re servicing leads at a lower level than your marketplace or than what the Loop Method teaches, you’re likely leaving money on the table. That under-service leads to lost revenue and reduced profitability.
Even something as simple as being underpriced can have a drastic impact on your business. We call this “burning leads.”
So before chasing more leads, it’s crucial to stop the burn. Once you’re getting the most out of every opportunity, through better service, pricing, and process, then you can confidently turn up the dial. Think of it like a rheostat: lower the resistance, let more leads flow through, and you’ll see more sales, profitability, reviews, and referrals as a result.
How does the win your money back plan work?
The Win Your Money Back plan is designed to help you get real, measurable results in your first 90 days with us.
Through working with hundreds of electricians, we’ve learned that the lessons in the first 90 days are very different from the ones that follow. Think of it as basic training versus advanced training.
During those first 90 days, we focus on the core principles of the Loop Method, the foundational strategies that drive growth. This phase functions like a boot camp, helping you master the essentials that set you up for long-term success.
Here’s the best part: if you complete the 90-day program, you can win your money back by applying your original investment toward your next year of training. By that point, you’ll know us, we’ll know you, and we’ll have a clear, predictable path to your continued growth.
Will the Loop Method work with my CRM?
First off, CRM stands for Client Relationship Management tool, and there are plenty commonly used in the electrical service industry. You’ve probably heard of Jobber, Housecall Pro, ServiceTitan, Service Fusion, and a few others.
The truth is, the Loop Method works with any CRM. You don’t need a specific one for our process to succeed. What matters most is that you’re using it to serve your customers better, keeping track of where they are in your process, following up on time, and communicating clearly.
We do have recommendations and can walk you through them inside the program, but as long as your CRM supports great service, it’ll work perfectly fine.
And before you invest in a new platform, we can also share exclusive partner links and discounts to help you save some money, so it’s worth waiting until we chat before pulling the trigger.
How much time does this take?
This question comes up a lot, and for good reason. You want to know how much time it really takes to see results.
You’ve probably heard the saying about working in your business versus working on your business. What we teach is focused on helping you spend your time on the activities that create the greatest impact on your growth and profitability.
On average, you can expect to invest about 3 to 5 hours per week into this program. That time includes learning, implementing, and refining the Loop Method within your business. It’s time well spent, an investment in building systems that free you up, not weigh you down.
And even after you’ve completed the program, continuing to dedicate 3 to 5 hours a week to working on your business (rather than just in it) is one of the best habits you can keep for long-term, sustainable growth.
Am I too small to benefit from your program
Not at all. The Loop Method is built to help electricians at every stage — even those just getting started.
We’ve worked with people who joined before they were fully licensed and used our roadmap to get ready for success from day one. Others, like Dorian, started by applying what they learned from our podcast and sent us photos of multiple $10,000 checks before officially joining. Nathan Miles joined early and by his fifth month had already hit a $105,000 month.
We can’t promise those exact results, but we can promise tools, guidance, and accountability to help you make real progress.
Our team will let you know if the program is a good fit, and you’ll decide if it feels right for you.
How do I get my team on board?
This is one of the most common questions we hear , “How do I get my team to buy into this?”
We’ve found there are usually three main reasons your team might resist new ideas or systems like the Loop Method:
They think it’s unethical
They’re worried it’s pushy
They don’t see any personal benefit
When we address each of these, the resistance disappears.
1. Ethics:
We lead with honor above everything. My partner Joseph personally holds teams accountable to that standard during class. We “fall on the sword” of premium service, meaning we always do what’s right for the customer , not just what makes the most sales. Profit is a byproduct of doing great work, not the goal.
2. Being Pushy:
We completely understand this concern. It’s why we don’t use the word “upsell.” Our process is built on pulling sales through great service, not pushing customers into decisions. Your team , and your clients , will feel the difference immediately.
3. Personal Benefit:
When your team serves at a higher level, they’ll see fewer callbacks, fewer warranty issues, and more satisfied customers. That alone brings a huge sense of pride and fulfillment. On top of that, once you gain financial clarity and control, you’ll be able to offer bonuses and commissions tied to performance , and we’ll help you set that up.
So really, the better question becomes: why wouldn’t your team want to adopt this?
Slow Season?
Some electricians experience a slow season, but not the ones who are executing the Loop Method properly.
When my partner Joseph designed our process, he did it out of a real fear of slow seasons. He wanted to make sure there was always consistent work on the schedule. So he built in key elements like:
• A lifetime craftsmanship guarantee
• The six options methodology
• A membership program that includes a free annual inspection
These tools keep your existing clients engaged and your team busy, even when things typically slow down. As a result, the team actually enjoys those calls more — they’re working with loyal customers they already have great relationships with.
So instead of fearing the slow season, we embrace it. It’s the perfect time to double down on the relationships and investments you’ve already built in your marketplace.
Does this work for time and material (T&M) pricing?
If you’re currently using time and material (T&M) pricing, we totally get it, that’s where many of us started too. But over time, we realized there’s a major conflict with that model.
As your skill and efficiency improve, you actually end up charging less for your growing expertise. And if someone on your crew has an off day or works slower, the customer ends up paying more for the same job. That imbalance can hurt both your reputation and profitability.
Through the Loop Method, we’ve found that flat rate pricing is the best path forward. It allows you to:
• Guarantee a clear, upfront price for every job
• Offer consistent menu-style pricing options that customers can easily understand
• Lock in pricing over time, which builds trust and loyalty
Customers appreciate the transparency, and you get paid fairly for the real value of your work, not just the hours on the clock. In our experience, flat rate pricing is the only way to build a scalable and sustainable residential service electrical business.
Does this work with pricebooks?
Yes, you can use a price book if you want, but we don’t recommend it.
The Loop Method works best without one. Our Simple Service Rate lets you create six custom solutions for every job in just a few seconds. You can still keep your price book if you prefer. It will not break anything or change how the Loop Method works.
That said, many electricians who tried using both found that their price book caused more hesitation than clarity. Once they saw how quick and simple the Simple Service Rate is, most stopped using their price book altogether.
In short, it is completely your choice. You will probably find you do not need it anymore.
What electrician level am I?
Through working with hundreds of electricians, we’ve identified three key levels that most service electricians fall into: The Noob, The Hustler, and The All Star. Each level faces different challenges and requires a different approach to training and growth.
That’s why we’ve built specific roadmaps for each stage, tailored to your pain points, goals, and the skills you need to move up. By following the right training at the right time with the right support, you can consistently progress to the next level.
Here’s a breakdown of the levels:
The Noob: Typically earns between $0 and $30K per month with a small team of 1–3 staff. This stage focuses on building strong foundations and consistency.
The Hustler: Generates between $30K and $80K per month and is pushing to break through the $1M per year mark. The key focus here is systemization and scaling sustainably.
The All Star: Usually earns $1M+ annually or is operating at multiple seven figures. Challenges often include team buy-in, profitability, and leadership at a more complex level.
If you’ve ever felt like you’re close to the next level but can’t quite break through, it’s often because some fundamentals from an earlier stage were skipped. Understanding where you are helps us guide you to the right training to unlock your next phase of growth.
Am I too small for this?
No, you’re not. We’ve helped electricians at every level, including those just starting out.
Dorian listened to our podcast, took action, and started sending us photos of the checks he was cashing. Nathan went from zero to his first $105,000 month in just five months.
We can’t guarantee results like that, but we guarantee full support that meets you where you are. Whether that means starting with our community app or jumping into full training, our team will guide you step-by-step during your call.
Will this work in my area?
Truthfully, I don’t know exactly where you’re watching this from, but yes, the Loop Method works anywhere in the world.
Here’s why: we don’t just serve communities, we serve people, one home, one conversation, one relationship at a time. When you follow a consistent, service-first process that honors the person in front of you, the results take care of themselves.
We’ve seen it work in small towns with fewer than 10,000 people, where a single crew doubled their revenue from $300K to $612K in just 12 months. And we’ve seen it work in major cities like New York, where one electrician generated $305K in 30 days, tripling their monthly revenue. even in a competitive market where others had over a thousand reviews.
At the end of the day, the Loop Method is built on universal psychological principles of service. When you serve people the right way, you’ll find success, no matter where you’re located.
How much do I need to spend on marketing?
It depends, but a good rule of thumb is to keep marketing spend under 10% of your revenue.
If you pay about $100 for a lead, you should be making around $1,000 from that job. As your brand grows and you build an organic presence, that number can drop quickly to 5% or even less.
One of our clients, Dorian, built such a strong following that a single Facebook post brought in 79 applicants overnight. When your brand does the heavy lifting, you don’t have to spend as much to get results.
How much does this cost?
That depends on the level of support you’re looking for.
We offer a range of options for electricians at every stage:
• Free resources: podcast and online content
• SLE Pro App: around $150 per month
• Hands-on coaching & implementation: higher-touch programs for growing teams
Most electricians start somewhere in the middle. For example, Nathan began with a four-figure program and hit his first $105,000 month within five months.
Christian joined at a five-figure level and tripled his revenue to reach $305,000 months.
Your coach will walk you through the options on your call and help you choose what makes the most sense for your goals and budget.
